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International Marketing and Export Management
ISBN: 9780201624045 | 0201624044
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 6/1/1994
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This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.
| International marketing and exporting | |
| Bases of international marketing | |
| The international environment | |
| Export market selection: definition and strategies | |
| Information for international marketing decisions | |
| Market entry strategies | |
| Export entry modes | |
| Nonexport entry modes | |
| Product decisions | |
| Pricing decision... MORE | |
| Financing and methods of payment | |
| Promotion and marketing communication | |
| The export order and physical distribution | |
| Organization of international marketing activities | |
| Table of Contents provided by Publisher. All Rights Reserved. |
