International Business : Strategy, Management, and the New Realities
ISBN: 9780131738607 | 0131738607
Edition: 1stFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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John R. Riesenberger is Executive in Residence at Michigan State University, Center for International Business Education and Research.
For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging marketing, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses... MORE
For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging marketing, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses... MORE
| Foundation Concepts | |
| Introduction: What is International Business? | |
| Globalization of Markets and the Internationalization of the Firm | |
| Organizational Participants that Make International Business Happen | |
| Theories of International Trade and Investment | |
| The Environment Of International Business | |
| The Cultural Environment | |
| The Country Level Political and Legal S... MORE | |
| Government Intervention in International Business | |
| Regional Economic Integration | |
| Understanding Emerging Markets | |
| The International Monetary and Financial Environment | |
| Strategy And Opportunity Assessment For International Business | |
| Global Strategy and Organization | |
| Global Market Opportunity Assessment | |
| Entering And Operating In International Markets | |
| Exporting and Countertrade | |
| Foreign Direct Investment and Collaborative Ventures | |
| Licensing, Franchising and other Contractual Strategies | |
| Global Sourcing | |
| Functional Area Excellence | |
| Marketing In the Global Firm | |
| Human Resource Management in the Global Firm | |
| Financial Management and Accounting In the Global Firm | |
| Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert) | |
| Glossary | |
| (Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence | |
| Table of Contents provided by Publisher. All Rights Reserved. |
