International Business : The New Realities
ISBN: 9780136090984 | 0136090982
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/4/2011
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For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
An innovative and engaging learning system for International Business. #xA0; Based on the authors#x19; collective teaching and working experience#x13;as well as discussions with hundreds of practitioners, students, and faculty#x13; International Business: The New Realitiesis a complete learning system that seamlessly integrates cases, exercises, and ... MORE
An innovative and engaging learning system for International Business. #xA0; Based on the authors#x19; collective teaching and working experience#x13;as well as discussions with hundreds of practitioners, students, and faculty#x13; International Business: The New Realitiesis a complete learning system that seamlessly integrates cases, exercises, and ... MORE
Part 1: Foundation Concepts
Chapter 1. Introduction: What Is International Business?
Chapter 2. Globalization of Markets and the Internationalization of the Firm
Chapter 3. Organizational Participants that Make International Business Happen
Part 2: The Environment of International Business
Chapter 4. The Cultural Environment of International Business
... MORE
Chapter 6. Theories of International Trade and Investment
Chapter 7. Political and Legal Systems in National Environments
Chapter 8. Government Intervention in International Business
Chapter 9. Regional Economic Integration
Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies
Chapter 11. The International Monetary and Financial Environment
Part 3: Strategy and Opportunity Assessment
Chapter 12. Strategy and Organization in the International Firm
Chapter 13. Global Market Opportunity Assessment
Part 4: Entering and Operating in International Markets
Chapter 14. Exporting and Countertrade
Chapter 15. Foreign Direct Investment and Collaborative Ventures
Chapter 16. Licensing, Franchising, and Other Contractual Strategies
Chapter 17. Global Sourcing
Part 5: Functional Area Excellence
Chapter 18. Marketing in the Global Firm
Chapter 19. Human Resource Management in the Global Firm
Chapter 20. Financial Management and Accounting in the Global Firm
