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International Business

ISBN: 9780538450423 | 0538450428
Edition: 4th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/19/2010

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International Business is the market-leading high school international business text and provides the foundation for studying international business and conducting business in the global economy. Students develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace and are provided with a wealth of learning experiences that will prepare them for entry-level international business and marketing occupations. The text is appropriate for a year-long course, however can be used for a semester course as well. The appealing design and layout reflect real-world global business activities and cross-cultural settings. This edition includes engaging new features that draw students into the world of international business including a Regional Perspective feature which shows a graphic and a map reflecting specific regions being covered; eCommerce In Action allowing students to understand the impact of technology on global business activities; Communication Across Borders and A Question of Ethics provide students with opportunities to analyze alternative aspects of international business. International Business 4E includes coverage that makes it appropriate for use in the National Academy Foundation's International Finance course as well as the National Standards for Business Education. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Assessments are found at the end of each lesson and at the end of each chapter. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.

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