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Inter/Cultural Communication : Representation and Construction of Culture

ISBN: 9781412986939 | 1412986931
Format: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 7/23/2012

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Today, undergraduate students are more familiar with others cultures than ever before because of the media, Internet, local diversity, and their own travels abroad.á As such, traditional intercultural communication textbooks-- which focus solely on the 'differences' approach--aren't truly effective for today's students, nor for this area's growth.á By including a social constructionist approach--which explores how culture is constructed and produced in the moments in which it is experienced--Inter/Cultural Communication:á Representation and Construction of Culture in Everyday Interaction provides today's undergraduate students with a fuller understanding of how culture and communication affect and effect each other.Inter/Cultural Communication improves upon current textbooks in four significant ways: (1) provides a differences approach and a social constructionist approach; (2) explores the consequences of cultural moments on immediate communication and on larger scale social issues; (3) is descriptive, not prescriptive, of how culture is communicated; and (4) introduces intercultural topics, rather than interpersonal topics, to undergraduate students.Regardless of oneÆs motivation for a better understanding of intercultural communication, whether societal level or personal experience, this text helps students become more educated about intercultural communication by:Examining basic concepts and theories of intercultural communication; Learningáabout our own cultures and cultures other than those to which we belong;Understanding our participation in how cultural meaning is produced through communication; Increasingáself-awareness/self-reflexivity of the ways in which cultural identities develop and are maintained;Thinking critically about our roles in intercultural interaction and our participation in the dynamics of these relationships; andáUnderstanding ethical issues relevant to intercultural communication.á


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