Sorry, this item is currently unavailable.

Interactive Services Marketing

ISBN: 9780618312849 | 0618312846
Edition: 2nd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 7/1/2003

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. In addition, the theater continues to act as a model for the industry by encouraging students to compare service workers to actors, customers to audience members, the business to the backstage, and the service environment to the actual stage. In response to reviewers' comments, the authors have streamlined this text to five parts by moving or consolidating chapters from the previous edition. The titles for both parts and chapters have also been changed to better reflect the content. Plus, updated pedagogical tools continue to help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a Summary and Conclusion section, practice exercises, and new Internet exercises.

Related Products

  • Interactive Services Marketing
    Interactive Services Marketing
  • Interactive Services Marketing
    Interactive Services Marketing
  • Outlines and Highlights for Interactive Services Marketing by Raymond P Fisk, Isbn : 9780618641802
    Outlines and Highlights for In...
  • Services Marketing Interactive Approach
    Services Marketing Interactive...

Please wait while this item is added to your cart...