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Inside the Nudge Unit How Small Changes Can Make a Big Difference
Inside the Nudge Unit How Small Changes Can Make a Big Difference
- ISBN 13:
9780753556559
- ISBN 10:
0753556553
- Edition: Reprint
- Format: Paperback
- Copyright: 10/01/2016
- Publisher: WH Allen
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Summary
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
