Innovation and Entrepreneurship, 2nd Edition
ISBN: 9780470711446 | 0470711442
Edition: 2ndFormat: Paperback
Publisher: Wiley
Pub. Date: 6/1/2011
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Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.
| Preface | |
| Acknowledgements | |
| Entrepreneurial Goals and Context | |
| The Innovation Imperative | |
| Social Entrepreneurship and Innovation | |
| Globalisation, Development and Sustainability | |
| Recognising the Opportunity | |
| Individual and Organisational Characteristics | |
| Sources of Innovation | |
| Searching for Opportunities | ... MORE |
| Finding the Resources | |
| Building the Case | |
| Exploiting Networks | |
| Developing the Venture | |
| Developing New Products and Services | |
| Creating New Ventures | |
| Creating Value | |
| Exploiting Knowledge and Intellectual Property | |
| Creating Value and Growing Ventures | |
| Learning to Manage Innovation | |
| Index. | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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