In this cutting edge book, cultural theorist Mark Andrejevic approaches the question of how the era of "big data" -- characterized by information overload and data glut --influences the way we think about and use information. In particular, Andrejevic traces connections between the different strategies various groups are using to navigate a mediated information landscape that has transformed quite rapidly from one characterized by perceived scarcity (and barriers to access) to one of data glut. These strategies--like neuromarketing, data mining, and sentiment analysis--Andrejevic argues converge on an understanding of the social, political, and economic roles of information which challenges the empowering promise of the digital information revolution.