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IIntroducing Intercultural Communication : Global Cultures and Contexts

ISBN: 9781848600362 | 1848600364
Format: Paperback
Publisher: SAGE Publications Ltd
Pub. Date: 12/8/2010

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Many textbooks on intercultural communication are not written with an intercultural readership in mind. This multinational team of authors has, on the other hand, put together an introduction to communicating across cultures that draws on examples and case studies from across the world, using no single culture as its frame of reference. Structured around the links between theory and practice and between the global and the local, the discussion covers the key theories and their practical applications, as well as new topics often neglected in textbooks, such as international conflict, social networking, migrancy, and the effect that technology and mass media play in the globalization of communication. This book will not merely get you through your intercultural communication course, but teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.


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