9780071597234

The successful Mighty Manager series currently includes 15 titles: 5 titles describing attributes and strategies of various leaders (Lombardi, Welch, Powell, Buffet, Ghosn), the remaining 10 titles focus on problems that are faced by business leaders on a regular basis. These 15 titles have sold more than 125,000 copies-"in little more than 24 months. How to do Business in China highlights 24 lessons that can facilitate a corporation's entry into China. Bristling with amazing opportunities and considerable risks, engaging with China is inescapable for many firms. Tips on avoiding common mishaps and enhancing company preparedness are outlined. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, How to Do Business in China, gives the reader the basic steps needed to plan effectively and efficiently.

Nick Dallas, PhD, is a China-watcher and well-traveled current affairs enthusiast with a multidisciplinary background. He is currently the national sales manager of McGraw-Hill Australia's professional trade division.

How to do business in China	p. 1
Better read than dead	p. 5
China is not a monolithic market	p. 9
Get the cultural stuff right	p. 13
Find the right partner	p. 17
Don't expect a level playing field	p. 21
Look before you leap	p. 25
Have a vision	p. 29
Analyze things in multidimensional and paradoxical framewors	p. 33
Expect setbacks, have a plan B	p. 37
PRC (Patience, Relationship, Contract)	p. 41
Kiss cadres, but embrace customers	p. 45
Protect your crown jewels	p. 49
Chinese negotiating style	p. 53
Mandarin is king	p. 57
Have a realistic business plan	p. 61
Observe the local rules and regulations	p. 65
Investigate diaspora links	p. 69
Guanxi is part of the story	p. 73
Perform thorough risk analysis	p. 77
The key business challenges remain the same	p. 81
Have a proactive government PR policy	p. 85
Never assume anything	p. 89
Enjoy the learning experience	p. 93
Just do it!	p. 97
Sources and suggested readings	p. 103
The McGraw-Hill Mighty Managers Handbooks	p. 107
Table of Contents provided by Ingram. All Rights Reserved.

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How to Do Business in China: 24 Lessons to Make Working in China More Profitable

How to Do Business in China: 24 Lessons to Make Working in China More Profitable

0071597239

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