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How to Conduct Surveys : A Step-by-Step Guide

ISBN: 9781452203874 | 1452203873
Edition: 5th
Format: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 11/12/2012

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The fifth edition of this book shares the same goals as the first, second, third and fourth editions: to guide readers in developing their own rigorous surveys and in evaluating the credibility and usefulness of surveys created by others. This edition, like previous editions, also gives practical step-by-step guidance on how to achieve the goals. The guidance centers on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include and how often they should be surveyed, and analyzing and reporting the results.


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