Hospitality and Travel Marketing
Hospitality and Travel Marketing
- ISBN 13:
9780766816053
- ISBN 10:
0766816052
- Edition: 3rd
- Format: Hardcover
- Copyright: 07/20/2001
- Publisher: Cengage Learning
- Newer Edition
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Summary
This edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, extensive appendices, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.