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Hospitality Sales and Marketing with Answer Sheet (EI), 6/e

ISBN: 9780133594508 | 0133594505
Edition: 6th
Format: Paperback
Publisher: Educational Institute
Pub. Date: 7/1/2014

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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

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