FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$100.00

Sorry, this item is currently unavailable.

Hospitality Sales and Marketing with Answer Sheet (EI)

ISBN: 9780133076936 | 0133076938
Edition: 5th
Format: Paperback
Publisher: Educational Institute
Pub. Date: 5/30/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective. This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students with resources they can use in their careers. In addition, the Internet's increasing role in sales and marketing is explored in new sections on social media and social networks, using the Internet to build brand awareness, and sales and marketing in the Web 2.0 world. Readers will gain: A thorough introduction to hospitality sales and marketing Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions Insider information from industry professionals sharing their perspectives on current issues An understanding of the role the Internet plays in today's hospitality marketing efforts

Related Products


  • Hospitality Sales and Marketing with Answer Sheet (EI), 6/e
    Hospitality Sales and Marketin...


Please wait while this item is added to your cart...