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Hospitality Sales and Marketing with Answer Sheet (EI)

ISBN: 9780133076936 | 0133076938
Edition: 5th
Format: Paperback
Publisher: Educational Institute
Pub. Date: 5/30/2012

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SummaryTable of ContentsAuthor Biography
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective. This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Interne... MORE

Chapter: 1 Introduction to Hospitality Marketing and Sales

Chapter: 2 The Marketing Plan: The Cornerstone of Sales

Chapter: 3 Managing the Marketing and Sales Office

Chapter: 4 Personal Sales

... MORE

About the Educational Institute

 

We Train The Best!

 

The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.

The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides.

 

Professional  certification  from the AHLEI is the ultimate distinction of professional excellence for the hospitality industry.  It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

 


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