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| Foreword | p. xiii |
| Preface | p. xv |
| Acknowledgments | p. xvii |
| A Brief History of Alcoholic Beverages | p. 1 |
| Introduction | p. 2 |
| Religion and Alcohol | p. 2 |
| Wine | p. 4 |
| Beer | p. 11 |
| Spirits | p. 15 |
| Key Terms | p. 23 |
| Study Questions | p. 24 |
| Fermentation | p. 25 |
| ... MORE | p. 26 |
| The Science of Fermentation | p. 27 |
| Fermentation of Beer | p. 30 |
| Fermentation of Wine | p. 31 |
| Fermentation of Spirits | p. 33 |
| Key Terms | p. 33 |
| Study Questions | p. 33 |
| Alcohol Safety | p. 34 |
| Alcoholic Beverages and the Hospitality Industry | p. 35 |
| Alcohol Regulations | p. 36 |
| Training and Industry Certification | p. 44 |
| Key Terms | p. 45 |
| Study Questions | p. 45 |
| The Vineyard | p. 46 |
| The Grape | p. 47 |
| The Enemies of the Vine | p. 47 |
| The Soil, Weather, Environment, and Climate | p. 49 |
| Training, Wire Training, and Pruning | p. 52 |
| Testing the Grapes | p. 53 |
| Harvesting | p. 53 |
| Labor versus Machines | p. 54 |
| Yield | p. 55 |
| Juice Extraction | p. 55 |
| Fermentation and Storage | p. 57 |
| Racking, Filtering, and Fining | p. 60 |
| Blending | p. 60 |
| Bottling | p. 61 |
| Corks and Corking | p. 62 |
| Key Terms | p. 63 |
| Study Questions | p. 63 |
| Wine Labels and Bottle Shapes | p. 64 |
| Wine Bottles | p. 65 |
| Wine Labels | p. 67 |
| Key Terms | p. 74 |
| Study Questions | p. 74 |
| Getting to Know Alcohol: Tasting and Pairing | p. 75 |
| Tasting and Analyzing Wine, Beer, and Spirits | p. 76 |
| Pairing Alcohol and Food | p. 85 |
| Key Terms | p. 88 |
| Study Questions | p. 88 |
| Light-Bodied White Wines | p. 89 |
| Riesling | p. 90 |
| Gewurztraminer | p. 93 |
| Muller-Thurgau | p. 95 |
| Pinot Blanc | p. 96 |
| Key Terms | p. 97 |
| Study Questions | p. 97 |
| Medium-Bodied White Wines | p. 98 |
| Sauvignon Blanc | p. 99 |
| Semillon | p. 103 |
| Trebbiano | p. 105 |
| Pinot Gris | p. 106 |
| Chenin Blanc | p. 108 |
| Key Terms | p. 109 |
| Study Questions | p. 109 |
| Full-Bodied White Wines | p. 110 |
| Chardonnay | p. 111 |
| Viognier | p. 118 |
| Key Terms | p. 119 |
| Study Questions | p. 119 |
| Light-Bodied Red Wines | p. 120 |
| Pinot Noir | p. 121 |
| Gamay | p. 127 |
| Key Terms | p. 129 |
| Study Questions | p. 129 |
| Medium-Bodied Red Wines | p. 130 |
| Syrah (Shiraz) | p. 131 |
| Zinfandel | p. 134 |
| Sangiovese | p. 135 |
| Nebbiolo | p. 137 |
| Barbera | p. 140 |
| Tempranillo | p. 140 |
| Grenache | p. 141 |
| Key Terms | p. 142 |
| Study Questions | p. 142 |
| Full-Bodied Red Wines | p. 143 |
| Cabernet Sauvignon | p. 144 |
| The Other Red Grapes of Bordeaux | p. 150 |
| Key Terms | p. 157 |
| Study Questions | p. 157 |
| Sparkling Wines, Dessert Wines, Fortified Wines, and Aperitifs | p. 158 |
| Sparkling Wines | p. 160 |
| Dessert Wines | p. 170 |
| Key Terms | p. 182 |
| Study Questions | p. 182 |
| Beer: Ales and Lagers | p. 184 |
| The Brewing Process | p. 185 |
| Brewing Ingredients | p. 187 |
| The Two Types of Beer | p. 191 |
| Large-Scale Breweries | p. 199 |
| Other Types of Brewed Beverages | p. 201 |
| Key Terms | p. 202 |
| Study Questions | p. 202 |
| Distillation and Distilled Spirits | p. 203 |
| Distillation | p. 204 |
| Non-Aged Spirits | p. 207 |
| Aged Spirits | p. 213 |
| Liqueurs | p. 220 |
| Key Terms | p. 223 |
| Study Questions | p. 224 |
| Mixology | p. 225 |
| Measuring the Alcohol | p. 226 |
| How to Set Up a Bar | p. 227 |
| Mixing Techniques | p. 229 |
| Stirring | p. 229 |
| The Right Glass for the Right Drink | p. 230 |
| Garnishing Drinks | p. 231 |
| Drink Formulas | p. 233 |
| Brandy Drinks | p. 234 |
| Cordials | p. 234 |
| Gin Drinks | p. 234 |
| Rum Drinks | p. 235 |
| Vodka Drinks | p. 235 |
| Whiskey Drinks | p. 236 |
| Mocktails | p. 236 |
| Key Terms | p. 236 |
| Study Questions | p. 237 |
| Professional Alcohol Service | p. 238 |
| Staffing a Bar | p. 239 |
| Bartenders and Sommeliers | p. 241 |
| Wine Service | p. 244 |
| Beer Service | p. 250 |
| Spirit Service | p. 250 |
| Glassware | p. 250 |
| Key Terms | p. 253 |
| Study Questions | p. 253 |
| Purchasing, Receiving, Storing, and Issuing | p. 254 |
| Purchasing | p. 255 |
| Receiving | p. 258 |
| Storing | p. 258 |
| Issuing | p. 259 |
| Key Terms | p. 260 |
| Study Questions | p. 260 |
| Beverage Cost Control: Managing for Profit | p. 261 |
| Calculating Beverage Cost As a Percent of Sales | p. 262 |
| Determining Prices to Ensure Profitability | p. 263 |
| Pricing and Inventory Control for Parties and Receptions | p. 265 |
| Controlling Costs at the Bar | p. 267 |
| Controlling Inventory | p. 268 |
| Key Terms | p. 268 |
| Study Questions | p. 269 |
| Marketing and Selling | p. 270 |
| Strategic Management Plan | p. 271 |
| Marketing | p. 274 |
| Key Terms | p. 279 |
| Study Questions | p. 279 |
| Glossary | p. 280 |
| Index | p. 292 |
| Table of Contents provided by Ingram. All Rights Reserved. |