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A History of Graphic Design, 3rd Edition
ISBN: 9780471291985 | 0471291986
Format: HardcoverPublisher: WILEY
Pub. Date: 1/1/1998
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Critical acclaim for previous editions of A History of Graphic Design"I expect it to become a foundation and keystone of serious study . . . it is a fortress work." _Communication Arts"[It] traces the role of the designer as a messenger of culture." _STA Journal"Now . . . a hefty, yet concise, documentation of the entire field exists." _Print"It is a noble and formidable undertaking." _The Artist's Magazine"An excellent and invaluable work." _Library Journal"This is a reference work that reads like a novel. It's comprehensive, authoritative, gr... MORE
| Preface | x | (3) | |||
| Preface to the first edition | xiii | (1) | |||
| Acknowledgments | xiv | ||||
| 1 The Prologue to Graphic Design: The visual message from prehistory through the medieval era | 4 | (54) | |||
| 4 | (13) | ||||
| 17 | (10) | |||
| 27 | (12) | |||
| 39 | (19) | |||
| 2 A Graphic Renaissance: The origins of European typography and design for printing | 58 | (68) | |||
| 58 | (13) | |||
| 71 | (15) | |||
| 86 | (22) | |||
| 108 | (18) | |||
| 3 The Industrial Revolution: The impact of industrial technology upon visual communications | 126 | (84) | |||
| 126 | (9) | |||
| 135 | (10) | |||
| 145 | (17) | |||
| 162 | (17) | |||
| 179 | (31) | |||
| 4 The Modernist Era: Graphic design in the first half of the twentieth century | 210 | (110) | |||
| 210 | (21) | |||
| 231 | (18) | |||
| 249 | (13) | |||
| 262 | (16) | |||
| 278 | (22) | |||
| 300 | (20) | |||
| 5 The Age of Information: Graphic design in the global village | 320 | (155) | |||
| 320 | (17) | |||
| 337 | (26) | |||
| 363 | (27) | |||
| 390 | (24) | |||
| 414 | (18) | |||
| 432 | (23) | |||
| 455 | (20) | |||
| Epilogue | 475 | (1) | |||
| Selected Bibliography | 476 | (15) | |||
| Picture Credits | 491 | (3) | |||
| Index | 494 |
Philip B. Meggs is a designer, educator, and author. He is School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland, and Contributing Editor to Print magazine.
