The book offers a lively overview of the key marketing tools and techniques that will enhance and expand the reader's knowledge of no fuss marketing that gets results. It creates a level of confidence in being able to use tried and tested marketing tools and techniques in order to create results - fast! Particularly focused on how an organization can save time and resources by empowering the internal capability for delivering marketing programs, it offers invaluable practical advice for all marketing professionals and students learning about the creation of marketing plans. High Impact Marketing That Gets Results covers: - Market and customer segmentation - Writing a Marketing Plan - Understanding the marketing mix - Brochures, press ads and print - Signs, posters and ambient media - E-marketing, M-marketing, Direct marketing - Public relations - Using promotions - Ten Common Marketing Mistakes to Avoid - Ten Ways to Save Money in Marketing