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"Hey, Whipple, Squeeze This!" : A Guide to Creating Great Ads
ISBN: 9780471244035 | 0471244031
Format: PaperbackPublisher: Wiley, John & Sons, Incorporated
Pub. Date: 2/1/1998
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"Plop plop fizz fizz, oh what a relief it is...". Will anyone ever be able to forget this ad? There are certain ads that stay with us for the long haul -- whether we want them to or not -- usually because they have an incredibly catchy slogan or a completely annoying jingle that most of us will still be able to recite verbatim about twenty years down the road when even the address to our home seems a bit foggy. But if you work in an ad agency, you hope to create the catchy slogan instead of the annoying jingle, right?
Luke Sullivan, a copywri... MORE
| Salesmen Don2t Have to Wear Plaid: Selling Without Selling Out | |
| A Sharp Pencil Works Best: Some Thoughts on Getting Started | |
| A Clean Sheet of Paper: Making an Ad-The Broad Strokes | |
| Write When You Get Work: Making an Ad-Some Finer Touches | |
| In the Future, Everyone Will be Famous for 30 Seconds: Some Advice on Making Television Commercials | |
| Radio Is Hell, But It2s a Dry Heat: Some Advice on Working in a Tough ... MORE | |
| "Toto, I Have a Feeling We2re Not in McCann-Erickson Anymore": Working Out Past the Egde | |
| Only the Good Die Young: The Enemies of Advertising | |
| Pecked to Death by Ducks: Presenting and Protecting Your Work | |
| A Good Book or a Crowbar: Some Thoughts on Getting Into the Business | |
| Making Shoes versus Making Shoe Commercials: Is This a Great Business or What? Suggested Reading | |
| Bibliography | |
| Acknowledgments | |
| Notes | |
| Ad Credits | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
