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|List of Illustrations||p. ix|
|Introduction: The Birth of Ballyhoo||p. 1|
|Part I: The Early Years||p. 13|
|Part I: The Curse of the Bambino||p. 36|
|The Beginning of Spectator Tennis||p. 60|
|The Haig Christens Professional Golf||p. 83|
|From Olympic Champion to Tarzan||p. 105|
|The Four Horsemen Ride Again||p. 129|