A practical primer to the dynamic field of health economics. Written by Thomas Getzen, a leading academic and practitioner, and currently Director of the International Health Economics Association, this complete, accessible text introduces students to the economic analysis of medical markets and the production of health. Updated and revised with new cases and the latest developments in the field, the new Second Edition traces the economic rationale and development of the medical care organization. It thoroughly introduces students to the principles and concepts of health economics without requiring prolonged preparatory work or extensive mathematical manipulation. * Cases illustrate practical uses of economic theory in each chapter. * More streamlined presentation of macro and historical materials. * Covers the relationship of marketing to marginal cost.