Health Care Market Strategy: From Planning to Action
ISBN: 9780763789282 | 0763789283
Edition: 4thFormat: Paperback
Publisher: JONES & BARTLETT PUBLISHERS
Pub. Date: 7/1/2012
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Marketing/Strategic Planning
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors#146; own unique model--called the strategy/action match--from which you will learn how to determine exactly whic... MORE
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors#146; own unique model--called the strategy/action match--from which you will learn how to determine exactly whic... MORE
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