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| Foreword | p. ix |
| Prologue | p. xiii |
| Acknowledgment | p. xv |
| Contributors | p. xvii |
| Overview | |
| Health Behavior in the Context of the "New" Public Health | p. 3 |
| Introduction | p. 4 |
| Key Concepts | p. 8 |
| Take Home Messages | p. 24 |
| References | p. 25 |
| How Theory Informs Health Promotion and Public Health Practi... MORE | p. 27 |
| Introduction | p. 28 |
| Key Concepts | p. 28 |
| Take Home Messages | p. 43 |
| References | p. 43 |
| The Precede-Proceed Planning Model | p. 45 |
| Introduction | p. 46 |
| Concepts | p. 48 |
| An Applied Example | p. 57 |
| Take Home Messages | p. 59 |
| References | p. 61 |
| Conceptual and Theoretical Perspectives for Public Health Research and Practice | |
| Value-Expectancy Theories | p. 65 |
| Introduction | p. 66 |
| Key Concepts | p. 67 |
| An Applied Example | p. 79 |
| Take Home Messages | p. 80 |
| References | p. 80 |
| Models Based on Perceived Threat and Fear Appeals | p. 83 |
| Introduction | p. 84 |
| Key Concepts | p. 86 |
| An Applied Example | p. 100 |
| Take Home Messages | p. 101 |
| References | p. 102 |
| Stage Models for Health Promotion | p. 105 |
| Introduction | p. 106 |
| Key Concepts | p. 107 |
| An Applied Example | p. 126 |
| Take Home Messages | p. 126 |
| References | p. 127 |
| The Behavioral Economics of Health Behavior | p. 131 |
| Introduction | p. 132 |
| Key Concepts | p. 133 |
| Summary | p. 152 |
| An Applied Example | p. 153 |
| Take Home Messages | p. 154 |
| References | p. 154 |
| Social Cognitive Theory Applied to Health Behavior | p. 163 |
| Introduction | p. 164 |
| Key Concepts | p. 165 |
| An Applied Example | p. 183 |
| Take Home Messages | p. 184 |
| References | p. 185 |
| Health Communication: Theory, Social Marketing, and Tailoring | p. 187 |
| Introduction | p. 188 |
| Key Concepts | p. 191 |
| Applied Examples | p. 205 |
| Take Home Messages | p. 208 |
| References | p. 208 |
| Diffusion of Innovations Theory | p. 211 |
| Introduction | p. 212 |
| Key Concepts | p. 212 |
| An Applied Example | p. 227 |
| Take Home Messages | p. 229 |
| References | p. 229 |
| Ecological Approaches in the New Public Health | p. 231 |
| Introduction | p. 232 |
| Key Concepts | p. 235 |
| Applied Examples | p. 246 |
| Take Home Messages | p. 249 |
| References | p. 249 |
| Application to Public Health Research and Practice | |
| Measurement and Design Related to Theoretically Based Health Promotion Research and Practice | p. 255 |
| Introduction | p. 256 |
| Key Concepts | p. 257 |
| Take Home Messages | p. 283 |
| References | p. 284 |
| Evaluating Theory-Based Public Health Programs: Linking Principles to Practice | p. 287 |
| Introduction | p. 288 |
| Key Concepts | p. 291 |
| A Step-by-Step Guide to Effective Evaluation | p. 298 |
| Making the Evaluation Even Better | p. 303 |
| Take Home Messages | p. 307 |
| References | p. 308 |
| Translating Research to Practice: Putting "What Works" to Work | p. 309 |
| Introduction | p. 310 |
| Key Concepts | p. 311 |
| Take Home Messages | p. 332 |
| References | p. 332 |
| Glossary of Terms | p. 335 |
| Index | p. 351 |
| Table of Contents provided by Ingram. All Rights Reserved. |