9780787996147

This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

The EditorsKaren Glanz is professor and director of the Emory Prevention Research Center and Georgia Cancer Coalition Distinguished Research Scholar in the Rollins School of Public Health at Emory University.

Barbara K. Rimer is dean and Alumni Distinguished Professor of Health Behavior and Health Education in the School of Public Health at the University of North Carolina at Chapel Hill.

K. Viswanath is an associate professor of society, human development, and health in the School of Public Health at Harvard University.

Foreword
Tables and Figures
Preface
The Editors
The Contributors
Health Education and Health Behavior: The Foundations
The Scope of Health Behavior and Health Education (The Editors)
Key Points
The Changing Context of Health Behavior
Health Education and Health Behavior in Context
Settings and Audiences for Health Education
Progress in Health Promotion and Health Behavior Research
Summary
Theory, Research, and Practice in Health Behavior and Health Education (The Editors)
Key Points
Theory, Research, and Practice: Interrelations
What Is Theory?
Paradigms for Theory and Research in Health Promotion and Education
Trends in Use of Health Behavior Theories and Models
Fitting a Theory or Theories to Research and Practice
Selection of Theories for This Book
Limitations of This Book
Summary
Models of Individual Health Behavior
The Health Belief Model
Key Points
Origins of the Model
Description of HBM and Key Constructs
Evidence for the Model's Performance
Measurement of HBM Constructs
Applications of the HBM to Mammography and AIDS-Related Behaviors
Comparison of HBM to Other Theories
Challenges in Future HBM Research
Summary
Theory of Reasoned Action, Theory of Planned Behavior, and the Integrated Behavioral Model
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Health Behavior and Health Education : Theory, Research, and Practice

Health Behavior and Health Education : Theory, Research, and Practice

0787996149

Summary

Author Biography

Table of Contents

Supplemental Materials