Head's Broadcasting in America : A Survey of Electronic Media
ISBN: 9780205608133 | 0205608132
Edition: 10thFormat: Paperback
Publisher: Pearson
Pub. Date: 2/20/2009
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After fifty years of market prominence and incredible demand from loyal users,Headrs"s Broadcasting in Americars"s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Headrs"s Broadcasting in Americadistinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the e... MORE
| Introducing Electronic Media | |
| What It Means | |
| The Players | |
| Back to Basics | |
| From Radio to Television | |
| Cultural Precedents | |
| Technological Precedents | |
| Wireless Communication | |
| Birth of Broadcasting | |
| Broadcasting Becomes an Industry | |
| Government Regulation | |
| Depressio... MORE | |
| Early Radio Programs | |
| That Little Black Boxndash;The Development of FM Radio | |
| The War Years | |
| Radio Responds to Television | |
| Early TV Development | |
| TV Takes Off | |
| Televisionrsquo;s Golden Age, 1948-1957 | |
| Looking Back, Looking Forward | |
| Cable and Newer Media | |
| Emergence of Cable | |
| Cablersquo;s Acendancy | |
| Advanced Cable Services | |
| Programs via Satellite | |
| Niche Services | |
| Telephone Companies | |
| The Internet | |
| Electronics Revolution | |
| Consumer Media | |
| Broadcasting: Changing Course | |
| Sorting It Out | |
| How Electronic Media Work | |
| Electromagnetism | |
| Radio and Audio Waves | |
| Information, Formats, and Modulation | |
| Wave Propagation | |
| Mutual Interference | |
| AM Stations | |
| FM Stations | |
| Digital Signal Processing | |
| Digital Audio Broadcasting | |
| Digital TV Begins | |
| Digital (ATSC) versus Analog (NTSC) TV | |
| DTV Transmission | |
| DTV Reception | |
| Low Power TV and Translators | |
| Your TV Set | |
| Distribution by Wired Relays, Wireless Relays, and over the Internet | |
| Wire Relays | |
| Cable and Telephone Distribution Networks | |
| Wireless Relays | |
| Distribution by the Internet | |
| Mobile DTV Services | |
| The Future | |
| Commercial Operations | |
| The Basics | |
| Broadcast Stations | |
| Broadcast TV Networks | |
| Cable | |
| Cable Program Services | |
| Advertising Basics | |
| Advertising Rates | |
| Advertising Standards | |
| Subscription-Fee Revenue | |
| Personnel | |
| The Cost of Doing Business | |
| Critique: Bottom-Lin | |
| Table of Contents provided by Publisher. All Rights Reserved. |
