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| Meeting the Challenge of Disruptive Change | p. 1 |
| Competing on Analytics | p. 23 |
| Managing Oneself | p. 43 |
| What Makes a Leader? | p. 63 |
| Putting the Balanced Scorecard to Work | p. 85 |
| Innovation: The Classic Traps | p. 113 |
| Leading Change: Why Transformation Efforts Fail | p. 137 |
| Marketing Myopia | p. 153 |
| What Is Strategy? | p. 181 |
| ... MORE | p. 219 |
| About the Contributors | p. 247 |
| Index | p. 249 |
| Table of Contents provided by Ingram. All Rights Reserved. |