Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicating effectively but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: Pitch your brilliant idea successfully Connect with your audience Establish credibility Inspire others to realize your vision Adapt to your listeners' decision-making styles Frame goals around common interests Build consensus and win concessions Neutralize stressful conversations