9781576603284

To get any new business idea off the ground or develop and better manage an existing business, you must have a plan-and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:

Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.

Introduction	p. 1
The business plan	p. 8
The business planning process	p. 19
Strategic planning	p. 24
Analysing the environment	p. 31
Analysing the firm	p. 41
Industry and competitor analysis	p. 55
Product and portfolio analysis	p. 65
SWOT analysis	p. 85
Generating strategic options	p. 89
Market analysis and strategy	p. 99
Market forecasting	p. 107
The operational plan	p. 137
Modelling the business	p. 144
Accounting principles	p. 150
Completing the financial statements	p. 180
Reviewing the financial statements	p. 188
Evaluating strategic options	p. 201
Funding issues	p. 223
Risk analysis	p. 238
Presenting the business plan and obtaining approval	p. 243
Implementing the business plan	p. 247
Appendix	p. 250
Index	p. 265
Table of Contents provided by Ingram. All Rights Reserved.

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Guide to Business Planning

Guide to Business Planning

1576603288

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