Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

Grouped How small groups of friends are the key to influence on the social web

ISBN: 9780321804112 | 0321804112
Edition: 1st
Format: Paperback
Publisher: New Riders
Pub. Date: 11/21/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

Please wait while this item is added to your cart...