You may extend rentals at any time.

Global Marketing Management, 4th Edition

ISBN: 9780471755272 | 0471755273
Edition: 4th
Format: Paperback
Publisher: WILEY
Pub. Date: 1/1/2007

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.

Related Products

  • Outlines & Highlights for Global Marketing Management
    Outlines & Highlights for Glob...
  • Global Marketing Management, 5th Edition
    Global Marketing Management, 5...
  • Global Marketing Management, 3rd Edition
    Global Marketing Management, 3...
  • Global Marketing Management
    Global Marketing Management
  • Outlines and Highlights for Global Marketing Management by Kotabe and Helsen, Isbn : 9780471755272
    Outlines and Highlights for Gl...
  • Outlines and Highlights for Global Marketing Management by Masaaki Kotabe, Isbn : 9780470381113
    Outlines and Highlights for Gl...

Please wait while this item is added to your cart...