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Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E.
Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process.
The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally.
All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
|Understanding Formal Institutions: Politics, Laws, and Economics|
|Emphasizing Informal Institutions: Cultures, Ethics, and Norms|
|Leveraging Resources and Capabilities|
|Investing Abroad Directly|
|Dealing with Foreign Exchange|
|Capitalizing on Global and Regional Integration|
|Strategizing Around the Globe|
|Growing and Internationalizing the Entrepreneurial Firm|
|Entering Foreign Markets|
|Managing Global Competitive Dynamics|
|Making Alliances and Acquisitions Work|
|Strategizing, Structuring, and Learning Around the World|
|PengAtlas Part 3 Part 3 Integrative Cases|
|Building Functional Excellence|
|Competing on Marketing and Supply Chain Management|
|Managing Human Resources Globally|
|Financing and Governing the Corporation Globally|
|Managing Corporate Social Responsibility Globally|
|PengAtlas Part 4 Part 4 Integrative Cases|
|Table of Contents provided by Publisher. All Rights Reserved.|