Amazon no longer offers textbook rentals. We do!

Getting to Plan B

by: Mullins, John

Getting to Plan B

by: Mullins, John

ISBN 13:
9781422126691
ISBN 10:
1422126692
Format: Hardcover
Copyright: 09/01/2009
Publisher: Harvard Business School Pr

Rent From $27.04

Used From $36.11

New From $45.04

List Price $46.67 Save

Rent $27.04

TERM	PRICE	DUE
SEMESTER	$30.04	Aug 02
QUARTER	$28.53	Jul 22
SHORT TERM	$27.04	Jun 07

Added Benefits of Renting

Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date

Add to Cart

List Price $46.67 Save $10.56

Used $36.11

Usually Ships in 24-48 Hours

We Buy This Book Back!

Included with your book

Free Shipping On Every Order

Add to Cart

List Price $46.67 Save $1.63

New $45.04

This is a hard-to-find title. We are making every effort to obtain this item, but do not guarantee stock.

We Buy This Book Back!

Included with your book

Free Shipping On Every Order

Add to Cart

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

If the founders of Google, PayPal, or Starbucks had stuck to their original business plans, we'd likely never have heard of them. Instead, they made radical changes to their initial models, became household names, and delivered huge returns for investors. How did they get from their Plan A to a business model that worked? Why did they succeed when most new ventures crash and burn?

Preface	p. vii
Introduction	p. 1
Don't Reinvent the Wheel, Make It Better: Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B	p. 13
Guiding Your Flight Progress: The Power of Dashboards	p. 37
Air, Food, and Water: Your Revenue Model	p. 65
Avoiding Rocks and Hard Places: Your Gross Margin Model	p. 89
Trimming the Fat: Your Operating Model	p. 113
Cash Is King: Your Working Capital Model	p. 133
It Takes Money to Make Money: Your Investment Model	p. 157
Can You Balance a One-Legged Stool?: Multidimensional Business Models	p. 179
Getting Started on Discovering Your Plan B	p. 205
Notes	p. 217
Acknowledgments	p. 229
Index	p. 233
About the Authors	p. 251
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Getting to Plan B

Getting to Plan B

9781422126691

1422126692

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review