Game On: Energize Your Business with Social Media Games consists of two major parts: first, an explanation of what makes games fun, along with a range of business cases drawn from actual games as well as non-game industries. Business cases will include an analysis of what works and what doesn't, screen shots with call-outs highlighting key concepts, diagrams of user interaction, and interviews/quotes with key industry figures (drawn from the author's extensive media and entertainment network; view Jon's LinkedIn connections )The second part of the book will drill down into the process of game design, focusing on the design, analysis and creation of games and game-like elements that would enable the reader to either create an online social game, or enhance non-game products and applications by using game technology.A feature of the book will be that it utilizes some of the techniques it advocates such as maps, badges, community and self-exploration to better understand and enjoy the subject matter. For example, one of the first chapters will feature a quiz that readers can take which will help them assess the type of gamer they are; this will demonstrate a key idea regarding "personas" (a way of describing the customers of a business) while simultaneously demonstrating the way in which quizzes can be made fun. This information will then suggest a personal step-by-step guide for how to approach the book, and a guide to their further exploration within online communities.