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|Understanding Social Games|
|How to Play This Book|
|Games Have Changed the Business Playfield|
|Developing Social Media Games|
|Customers as Players|
|Turning Work into Fun|
|Designing Social Games|
|Anatomy of a Social Game|
|Using Storytelling to Understand Your Design Objectives|
|Creating Compelling Game Systems|
|Designing Game Interfaces|
|Designing for Virtual Goods|
|Glossary, Resources, and More|
|Table of Contents provided by Publisher. All Rights Reserved.|
Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.