9780324590760

Packed with examples and illustrations of professionals in real-world practice, THE FUTURE OF BUSINESS: THE ESSENTIALS 4E prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success--including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.

The Business Environment
Understanding Economic Systems and Business
Making Ethical Decisions and Managing a Socially Responsible Business
Appendix: Understanding the Legal and Tax Environment
Competing in the Global Marketplace
Business Ownership
Forms of Business Ownership
Entrepreneurship: Starting and Managing Your Own Business
Business Management
Management and Leadership in Today's Organizations
Designing Organizational Structures
Managing Human Resources and Labor-Management Issues
Motivating Employees and Creating Self-Managed Teams
Achieving World-class Operations Management
Marketing Management
Creating Products and Developing Pricing Strategies
Distributing and Promoting New Products and Services
Technology and Information
Using Technology to Manage Information
Using Financial Information and Accounting
Finance
Understanding Money and Financial Institutions
Financial Management and Securities Markets
Appendix: Managing Risk and Insurance
Online Enrichment Chapter: Managing Your Personal Finances
Online Enrichment Chapter: Using the Internet for Business Success
Table of Contents provided by Publisher. All Rights Reserved.

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The Future of Business The Essentials (with Building Your Career Booklet)

The Future of Business The Essentials (with Building Your Career Booklet)

0324590768

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Table of Contents

Supplemental Materials