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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximi...

ISBN: 9780071801133 | 0071801138
Edition: 1st
Format: Paperback
Publisher: McGraw-Hill
Pub. Date: 9/25/2012

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Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Marketing Bibleexplains how to fuse marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor. As many marketers get attached to social media 'tools,' they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon's techniques will teach you how to 'fuse' traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. -Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed! -Dave Kerpen, New York Timesbestselling author of Likeable Social Mediaand Likeable Business Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. -Erik Qualman, bestselling author of Socialnomicsand Digital Leader


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