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Summary Table of Contents Author Biography

Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, th... MOREe relationship between the development director and the executive director, and making a career of social change fundraising.

Praise for the Sixth Edition of Fundraising for Social Change "People love Kims fundraising wisdom and her keen ability to connect fund development with what matters in our communities. I always recommend Fundraising for Social Change to organizations in need of a book with ideas they can use right away as well as information about how to build a successful long-term fundraising program." -Steve Lew, senior projects director, CompassPoint Nonprofit Services "I used Fundraising for Social Change as a textbook for my class for many years and often recommend it to grassroots organizations as a primer for developing a fundraising strategy. Kims years of experience and her own broad knowledge of the field give the book heft and credibility. Her pragmatism and sense of humor make it readable and engaging." -Maria Mottola, executive director, New York Foundation "The information and inspiration we have received from Kim Kleins books have been key to our grassroots fundraising efforts. Some people go back to Proust; I go back to her specifics about how to write a fundraising plan that actually works!" -Bob Fulkerson, state director, Progressive Leadership Alliance of Nevada (PLAN) "Kim makes me a believer again whenever I am in her presence-be it through her spoken or written word. While she provides the basics of raising money in an accessible form, what I truly value is the deep sense of purpose she reawakens in me as a fundraiser-activist." -Miguel Gavaldon, fundraising coach and trainer, Grassroots Institute for Fundraising Training "Whatever role I am in, I turn to Fundraising for Social Change. Working with Kim to present Fundraising for Social Change workshops in communities changes lives-both professional and personal-including mine. She offers hands-on experience and extraordinary human values to the nonprofit sector, as well as skilled expertise in teaching others how to make fundraising fun and meaningful to our whole life." -Jaune Evans, development chair, Yerba Buena Center for the Arts

This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising."

Praise for the Sixth Edition of Fundraising for Social Change

"People love Kim's fundraising wisdom and her keen ability to connect fund development with what matters in our communities. I always recommend Fundraising for Social Change to organizations in need of a book with ideas they can use right away as well as information about how to build a successful long-term fundraising program."
�Steve Lew, senior projects director, CompassPoint Nonprofit Services

"I used Fundraising for Social Change as a textbook for my class for many years and often recommend it to grassroots organizations as a primer for developing a fundraising strategy. Kim's years of experience and her own broad knowledge of the field give the book heft and credibility. Her pragmatism and sense of humor make it readable and engaging."
�Maria Mottola, executive director, New York Foundation

"The information and inspiration we have received from Kim Klein's books have been key to our grassroots fundraising efforts. Some people go back to Proust; I go back to her specifics about how to write a fundraising plan that actually works!"
�Bob Fulkerson, state director, Progressive Leadership Alliance of Nevada (PLAN)

"Kim makes me a believer again whenever I am in her presence?be it through her spoken or written word. While she provides the basics of raising money in an accessible form, what I truly value is the deep sense of purpose she reawakens in me as a fundraiser-activist."
�Miguel Gavald?n, fundraising coach and trainer, Grassroots Institute for Fundraising Training

"Whatever role I am in, I turn to Fundraising for Social Change. Working with Kim to present Fundraising for Social Change workshops in communities changes lives?both professional and personal?including mine. She offers hands-on experience and extraordinary human values to the nonprofit sector, as well as skilled expertise in teaching others how to make fundraising fun and meaningful to our whole life."
�Jaune Evans, development chair, Yerba Buena Center for the Arts

Preface to the Sixth Edition	p. xiii
Acknowledgments	p. xv
The Author	p. xvii
Introduction	p. 1
Fundraising Framework	p. 5
The Landscape of the Nonprofit Sector	p. 7
Key Principles of Fundraising	p. 21
Matching Fundraising Strategies with Financial Needs	p. 27
Creating a Case Statement	p. 39
The Board of Dire... MOREctors	p. 49
Strategies for Acquiring and Keeping Donors	p. 73
Getting Comfortable with Asking for Money	p. 75
The Logistics of Personal Solicitation	p. 83
Using Special Events Correctly	p. 103
How to Plan a Special Event	p. 111
Details of Two Prototypical Events	p. 119
Using Direct Mail	p. 147
The Logistics of Direct Mail	p. 163
Fundraising by Telephone	p. 193
Creating an Online Fundraising Program	p. 213
Establishing Voluntary Fees for Service	p. 225
Canvassing	p. 23
Opportunistic Fundraising	p. 243
The Thank You Note	p. 251
Strategies for Upgrading Donors	p. 261
Segmenting Donors	p. 265
Setting Up and Maintaining Monthly Donor Pledge Programs	p. 271
Building Major Gifts Programs	p. 279
Legacy Giving	p. 293
Launching Major Gifts Campaigns	p. 307
Large-Scale Fundraising	p. 317
Setting Up an Endowment	p. 319
Endowment Campaigns	p. 329
Capital Campaigns	p. 339
Conducting Feasibility Studies	p. 355
Fundraising Management	p. 361
The Fundraising Office	p. 363
Managing Your Information	p. 365
Managing Your Time	p. 371
Managing Donor Data	p. 379
Working with Volunteers	p. 387
You the Fundraiser	p. 393
Hiring a Development Director	p. 395
Using a Consultant, Coach, Mentor, or Trainer	p. 405
Dealing with Anxiety	p. 413
Working with Your Executive Director	p. 417
Ethical Dilemmas Common to Fundraising	p. 425
Budgeting and Planning	p. 431
Developing a Budget	p. 433
Creating a Fundraising Plan	p. 445
What to Do in Case of Financial Trouble	p. 455
Special Circumstances	p. 459
Raising Money in Rural Communities	p. 463
Fundraising for a Coalition	p. 475
When Everyone Is a Volunteer	p. 483
Starting Out Right	p. 491
The Perennial Question of Clean and Dirty Money	p. 495
Index	p. 499
Table of Contents provided by Ingram. All Rights Reserved.

Kim Klein has defined the field of grassroots fundraising and worked tirelessly to help organizations with small budgets working for social justice develop a broad base of individual donars. Kim is the author of five books and the founder of the Grassroots Fundraising Journal. Her most recent book, Reliable Fundraising in Unreliable Times, won the McAdam Book Award in 2010. Fundraising for Social Change has been in wide use for 30 years. Kim has worked in all aspects of fundraising, as staff, volunteer, and board member. She has provided training and consultation in all 50 United States and 22 other countries.

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