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Fundamentals of Selling : Customers for Life Through Service

ISBN: 9780073404691 | 0073404691
Edition: 10th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/31/2007

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Fundamentals of Sellingdraws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of Fundamentals of Sellingteaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

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