Fundamentals of Menu Planning
ISBN: 9780470072677 | 0470072679
Edition: 3rdFormat: Paperback
Publisher: Wiley
Pub. Date: 3/3/2008
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Claudette Levesque Ware is a Professor in the John Hazen White School of Arts and Sciences at Johnson & Wales University in Providence, Rhode Island.
Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.... MORE
Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.... MORE
| New Trends in the Foodservice Industry | |
| Market Survey | |
| Nutrition and Menu Planning | |
| Foodservice Menus | |
| The Yield Test | |
| Standard Recipes | |
| Recipe Costing | |
| Characteristics of a Menu | |
| Sales History | |
| Merchandising the Menu | |
| Foodservice Equipment Analysis | |
| Descripti... MORE | |
| Descriptive Terms for Menus | |
| Words Frequently Misspelled on Students' menus | |
| Culinary Terms | |
| Measurements | |
| A Practical Guide to the Nutrition Labeling Laws for the Restaurant Industry | |
| National Restaurant Association's Accuracy in Menus | |
| Menu Marketing Characteristics | |
| Menu-Making Principles | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Paul J. McVety is Dean of Culinary Academics at Johnson & Wales University in Providence, Rhode Island.
BRADLEY J. WARE is a Professor in the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island.
CLAUDETTE LéVESQUE WARE is a Professor in the John Hazen White School of Arts and Sciences at Johnson & Wales University in Providence, Rhode Island.
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