Fundamentals of Contemporary Business Communication
ISBN: 9780618645176 | 0618645179
Edition: 2ndFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 2/15/2006
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"Fundamentals of Contemporary Business Communication" distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. "Fundamentals" combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication.The Second Edition continues the author's integ... MORE
| Preliminary Contents | |
| Foundations of Business Communication | |
| Understanding Business Communication | |
| Contemporary Issues in Business Communication | |
| Interpersonal Communication Skills | |
| Developing Your Business Writing Skills | |
| The Writing Process | |
| Revising Your Writing | |
| Correspondence | |
| Routine Letters, Memos, and... MORE | |
| Persuasive Letters, Memos, and E-Mail Messages | |
| Bad-News Letters, Memos, and E-Mail Messages | |
| Business Report Writing | |
| Planning the Business Report and Managing Data | |
| Writing the Business Report | |
| Oral and Employment Communication | |
| Making Oral Presentations | |
| Employment Communications | |
| Appendix: Developing Your Business English Skills | |
| Sentence Structure | |
| Business-Style Punctuation | |
| Verbs and Subject-Verb Agreement | |
| Using Pronouns, Adjectives, and Adverbs | |
| Mechanics in Business Writing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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