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Free Prize Inside : The Next Big Thing in Marketing
ISBN: 9781591840411 | 1591840414
Format: HardcoverPublisher: Portfolio Hardcover
Pub. Date: 5/11/2004
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THE NEXT BIG MARKETING IDEA?Maybe not.Maybe this is just a book about how every single one of us can create ideas that make our products and services remarkable. It turns out that the people who make things happen - the champions - are now in short supply and so they're more successful than ever. This is a book about a very simple idea (one that you've probably thought of yourself): If you make your product, your service, your school, your church or your career worth talking about, the word will spread. Go make something happen, and it'll pay o... MORE
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He-'s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
