9781401322908

Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.

TED curator.

Prologue	p. 1
The Birth of Free	p. 7
What is Free?
Free 101: A Short Course on a Most Misunderstood Word	p. 17
The History of Free: Zero, Lunch, and the Enemies of Capitalism	p. 34
The Psychology of Free: It Feels Good. Too Good?	p. 55
Digital Free
Too Cheap to Matter: The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable	p. 75
"Information Wants to be Free": The History of a Phrase That Defined the Digital Age	p. 94
Competing with Free: Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months	p. 101
De-Monetization: Google and the Birth of a Twenty-First-Century Economic Model	p. 119
The New Media Models: Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online	p. 135
How Big is the Free Economy? There's More to It Than Just Dollars and Cents	p. 162
Freeconomics and the Free World
Econ ooo: How a Century-old Joke Became the Law of Digital Economics	p. 171
Nonmonetary Economies: Where Money Doesn't Rule, What Does?	p. 180
Waste is (Sometimes) Good: The Best Way to Exploit Abundance Is to Relinquish Control	p. 190
Free World: China and Brazil Are the Frontiers of Free. What Can We Learn from Them?	p. 199
Imagining Abundance: Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion	p. 208
"You Get What You Pay For": And Other Doubts About Free	p. 215
Coda: Free in a Time of Economic Crisis	p. 237
Free Rules: The Ten Principles of Abundance Thinking	p. 241
Freemium Tactics	p. 245
Fifty Business Models Built on Free	p. 251
Acknowledgments	p. 255
Index	p. 261
Table of Contents provided by Ingram. All Rights Reserved.

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Free The Future of a Radical Price

Free The Future of a Radical Price

1401322905

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