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Framework for Marketing Management & Custom Case Flyer Pkg.
ISBN: 9780132303897 | 0132303892
Edition: 3rdFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2007
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in.
"Framework for Marketing Management "provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined appr... MORE
"Framework for Marketing Management "provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined appr... MORE
Part I: Understanding Marketing Management Chapter 1: Defining Marketing for the 21 st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part II: Connecting with Customers Chapter 4: Creating Customer Value, Satisfaction, and Loyalty Chapter 5: Analyzing Consumer Markets Chapter 6: Analyzing Business Markets Chapter 7: Identifying Market Segments and Targets Part III: Building Strong Brands Chapter 8: Creating Brand Equity Chapter 9: Creat... MORE
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