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Framework for Marketing Management & Custom Case Flyer Pkg.

ISBN: 9780132303897 | 0132303892
Edition: 3rd
Format: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2007

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Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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