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Framework for Marketing Management & Custom Case Flyer Pkg.
Framework for Marketing Management & Custom Case Flyer Pkg.
- ISBN 13:
9780132303897
- ISBN 10:
0132303892
- Edition: 3rd
- Format: Package
- Copyright: 01/01/2007
- Publisher: Prentice Hall
- Newer Edition
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Summary
Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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