Framework for Marketing Management, A
Framework for Marketing Management, A
- ISBN 13:
9780131452589
- ISBN 10:
0131452584
- Edition: 3rd
- Format: Paperback
- Copyright: 01/01/2009
- Publisher: Pearson College Div
- Newer Edition
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Summary
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.