FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$93.33

Sorry, this item is currently unavailable.

A Framework for Marketing Management

ISBN: 9780130185259 | 0130185256
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2001

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.

Related Products


  • Framework for Marketing Management
    Framework for Marketing Manage...
  • Framework for Marketing Management & Custom Case Flyer Pkg.
    Framework for Marketing Manage...
  • Framework for Marketing Management : Integrated PharmaSim Simulation Experience
    Framework for Marketing Manage...
  • Framework for Marketing Management, A
    Framework for Marketing Manage...
  • Framework for Marketing Management, A
    Framework for Marketing Manage...
  • Framework for Marketing Management, A
    Framework for Marketing Manage...
  • Framewrk Markt Manag&Intgrt Pharmasim Grp B, 4/E
    Framewrk Markt Manag&Intgrt Ph...
  • Outlines & Highlights for A Framework For Marketing Management
    Outlines & Highlights for A Fr...
  • Outlines and Highlights for Framework for Marketing Management by Philip Kotler, Isbn : 9780131452589
    Outlines and Highlights for Fr...
  • Outlines and Highlights for Framework for Marketing Management by Philip Kotler, Isbn : 9780136026600
    Outlines and Highlights for Fr...


Please wait while this item is added to your cart...