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The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

ISBN: 9781439853733 | 1439853738
Edition: 1st
Format: Nonspecific Binding
Publisher: CRC Press
Pub. Date: 3/14/2011

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Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential "bad press" due to mismanaging a situation.

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