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Formulation, Implementation, and Control of Competitive Strategy

by:
ISBN: 9780072333237 | 0072333235
Edition: 7th
Format: Paperback
Publisher: McGraw Hill College Div
Pub. Date: 8/25/1999

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Table of Contents

Part I: Overview of Strategic Management

Chapter 1: Strategic Management

Part II: Strategy Formulation

Chapter 2: Defining the Company’s Mission and Social Responsibility

Chapter 3: The External Environment

Chapter 4: The Global Environment: Strategic Considerations for Multinational Firms

Chapter 5: Environmental Forecasting

Chapter 6: Internal Analysis

Chapter 7: Formulating Long-Term Objectives and Grand Strategies

Chapter 8: Strategic Analysis and Choice in Single- or Dominant-Product Busin... MORE

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