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| List of figures | p. xi |
| List of tables | p. xv |
| Preface to the fifth edition | p. xvii |
| Preface to the fourth edition | p. xix |
| Preface to the third edition | p. xxi |
| Preface to the second edition | p. xxiii |
| Preface to the first edition | p. xxv |
| Introducing food and beverage management | p. 1 |
| Introduction | p. 1 |
| Size and scope of ... MORE | p. 2 |
| Food and beverage management | p. 11 |
| Managing the meal experience | p. 22 |
| Summary | p. 35 |
| Review questions | p. 35 |
| Further reading | p. 135 |
| The restaurant sector | p. 37 |
| Introduction | p. 37 |
| Full service restaurants and licensed retail | p. 37 |
| Hotel restaurants and private clubs | p. 46 |
| Fast food | p. 54 |
| Summary | p. 64 |
| Review questions | p. 65 |
| Further reading | p. 65 |
| Contract, travel and public sector catering | p. 67 |
| Introduction | p. 67 |
| Contract catering | p. 68 |
| Travel catering | p. 79 |
| Public sector | p. 95 |
| Summary | p. 100 |
| Review questions | p. 100 |
| Further reading | p. 101 |
| Developing the concept | p. 102 |
| Introduction | p. 102 |
| The concept | p. 102 |
| Feasibility study | p. 106 |
| The business plan | p. 110 |
| Financing the operation | p. 113 |
| Facility design and layout | p. 118 |
| Summary | p. 120 |
| Review questions | p. 128 |
| Further reading | p. 129 |
| The menu: food and beverage | p. 130 |
| Introduction | p. 130 |
| Types of menus | p. 130 |
| Menu offering | p. 134 |
| Menu pricing | p. 141 |
| Menu knowledge | p. 149 |
| Beverage menus/lists | p. 152 |
| Menu merchandising | p. 157 |
| Summary | p. 159 |
| Review questions | p. 160 |
| Further reading | p. 161 |
| Food and Beverage operation: Purchasing and storage | p. 162 |
| Introduction | p. 162 |
| Purchasing | p. 163 |
| The purchasing procedure | p. 165 |
| Price and quality performance | p. 167 |
| The purchasing of foods | p. 168 |
| Tie purchasing of beverages | p. 173 |
| Receiving of food | p. 175 |
| Storing and issuing food | p. 176 |
| Stocktaking of food | p. 177 |
| Receiving of beverages | p. 178 |
| Storing and issuing of beverages | p. 179 |
| Summary | p. 181 |
| Review questions | p. 182 |
| Further reading | p. 182 |
| Food and Beverage operation: Production and service | p. 184 |
| Introduction | p. 184 |
| Food production methods | p. 191 |
| Beverage production methods | p. 201 |
| Food and beverage service methods | p. 202 |
| Summary | p. 228 |
| Further reading | p. 230 |
| Food and beverage control | p. 232 |
| Introduction | p. 232 |
| The objectives of food and beverage control | p. 233 |
| Special problems of food and beverage control | p. 234 |
| The fundamentals of control | p. 235 |
| The reality of control | p. 238 |
| Setting the budget and break-even analysis | p. 239 |
| Basic concepts | p. 247 |
| Methods of food control | p. 251 |
| Methods of beverage control | p. 256 |
| EPOS reporting | p. 260 |
| Food and beverage control checklists | p. 263 |
| Revenue control | p. 267 |
| Profit sensitivity analysis and menu engineering | p. 268 |
| Systems of revenue control | p. 271 |
| Computerized systems | p. 273 |
| Forecasting | p. 275 |
| Operations ratios | p. 276 |
| Summary | p. 279 |
| Review questions | p. 282 |
| Further reading | p. 282 |
| Staffing issues | p. 284 |
| Introduction | p. 284 |
| Structure of UK labour | p. 284 |
| Recruitment | p. 285 |
| Staff turnover | p. 289 |
| Staff training | p. 292 |
| Legal framework | p. 293 |
| Staff scheduling | p. 295 |
| Supervision and communication | p. 296 |
| Summary | p. 300 |
| Review questions | p. 302 |
| Further reading | p. 302 |
| Food and beverage marketing | p. 304 |
| Introduction | p. 304 |
| Marketing | p. 304 |
| Advertising | p. 319 |
| Public relations | p. 324 |
| Merchandising | p. 326 |
| Sales promotion | p. 327 |
| Personal selling and upselling | p. 329 |
| Summary | p. 331 |
| Review questions | p. 331 |
| Further reading | p. 332 |
| Managing quality in food and beverage operations | p. 333 |
| What is quality? | p. 333 |
| Why is quality important? | p. 337 |
| Managing quality in food and beverage operations | p. 338 |
| A systematic approach to quality management | p. 340 |
| Developing approaches to quality management | p. 344 |
| Examples of quality management in practice | p. 349 |
| Conclusions | p. 354 |
| Review questions | p. 355 |
| Further reading | p. 355 |
| Trends and developments | p. 357 |
| Introduction | p. 357 |
| Consumer trends | p. 357 |
| Environmental trends | p. 361 |
| Ethical trends | p. 364 |
| Technology trends | p. 367 |
| Summary | p. 370 |
| Review questions | p. 374 |
| Further reading | p. 374 |
| Index | p. 376 |
| Table of Contents provided by Ingram. All Rights Reserved. |