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Focus Groups : A Practical Guide for Applied Research

ISBN: 9781412969475 | 1412969476
Edition: 4th
Format: Spiral Bound
Publisher: SAGE Publications, Inc
Pub. Date: 10/15/2008

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SummaryTable of Contents
"A guide to conducting focus groups for research or evaluation, the Fourth Edition of the best-selling Focus Groups: A Practical Guide for Applied Research cuts through the theory and gives hands-on advice to anyone seeking to conduct a focus group. This easy-to-read overview of sound practices is a must for readers who plan to conduct focus groups." "Authors Richard A. Krueger and Mary Anne Casey describe how to set up and conduct effective focus group interviews that result in sessions that are unbiased, nonjudgmental, and respectful of all v... MORE
Overview of Focus Groupsp. 1
Planning the Focus Group Studyp. 17
Developing a Questioning Routep. 35
Participants in a Focus Groupp. 63
Moderating Skillsp. 85
Analyzing Focus Group Resultsp. 113
Reportingp. 133
Styles of Focus Group Researchp. 143
Focus Group Interviewing With Young Peoplep. 155
Inte... MOREp. 163
Telephone and Internet Focus Group Interviewingp. 173
Focus Group Interviewing Within the Organizationp. 185
Modifications of Focus Groupsp. 191
Answering Questions About the Quality of Focus Group Researchp. 197
Referencesp. 207
Author Indexp. 209
Subject Indexp. 211
Table of Contents provided by Blackwell. All Rights Reserved.


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