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First Look At Communication Theory

ISBN: 9780072483925 | 007248392X
Edition: 5th
Format: Paperback
Publisher: MCG
Pub. Date: 1/1/2003

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Table of Contents
... MORE
Preface for Instructorsxv
DIVISION ONE OVERVIEW1(50)
Introduction
2(4)
Talk About Theory
6(15)
Science or Interpretation: Two Views of a Monster Ad
Glenn: An Objective Approach
8(1)
Marty: An Interpretive Approach
8(1)
Objective or Interpretive: A Difference That Makes a Difference
9(1)
Ways of Knowing: Discovering Truth or Creating Multiple Realities?
10(1)
Human Nature: Determinism or Free Will?
11(2)
The Highest Value: Objectivity or Emancipation?
13(1)
The Purpose of Theory: Universal Laws or Guides for Interpretation?
14(1)
Research Methods: Quantitative or Qualitative?
14(5)
Experiments
15(1)
Surveys
16(1)
Textual Analysis
17(1)
Ethnography
18(1)
Questions to Sharpen Your Focus
19(1)
Second Look
19(2)
Mapping the Territory (Seven Traditions in the Field of Communication Theory)
21(16)
The Socio-Psychological Tradition (Communication as Interpersonal Influence)
22(1)
The Cybernetic Tradition (Communication as Information Processing)
23(2)
The Rhetorical Tradition (Communication as Artful Public Address)
25(1)
The Semiotic Tradition (Communication as the Process of Sharing Meaning Through Signs)
26(2)
The Socio-Cultural Tradition (Communication as the Creation and Enactment of Social Reality)
28(2)
The Critical Tradition (Communication as a Reflective Challenge of Unjust Discourse)
30(2)
The Phenomenological Tradition (Communication as the Experience of Self and Others Through Dialogue)
32(1)
Fencing the Field of Communication Theory
33(1)
The Ethical Tradition (Communication as People of Character Interacting in Just and Beneficial Ways)
34(1)
Questions to Sharpen Your Focus
35(1)
A Second Look
36(1)
Weighing the Words of Ernest Bormann's Symbolic Conversion Theory
37(14)
A Test Case: Ernest Bormann's Symbolic Conversion Theory
38(1)
What Makes an Objective Theory Good?
39(5)
Scientific Standard 1: Explanation of the Data
39(1)
Scientific Standard 2: Prediction of Future Events
40(1)
Scientific Standard 3: Relative Simplicity
41(1)
Scientific Standard 4: Hypotheses That Can Be Tested
42(1)
Scientific Standard 5: Practical Utility
43(1)
What Makes an Interpretive Theory Good?
44(3)
Interpretive Standard 1: New Understanding of People
44(1)
Interpretive Standard 2: Clarification of Values
45(1)
Interpretive Standard 3: Aesthetic Appeal
46(1)
Interpretive Standard 4: A Community of Agreement
46(1)
Interpretive Standard 5: Reform of Society
47(1)
Balancing the Scale: Similar Weights and Measures
47(1)
Questions to Sharpen Your Focus
48(1)
A Second Look
49(2)
DIVISION TWO INTERPERSONAL COMMUNICATION51(176)
Interpersonal Messages
52(3)
Symbolic Interactionism
55(11)
George Herbert Mead
Meaning: The Construction of Social Reality
56(1)
Language: The Source of Meaning
57(1)
Thought: The Process of Taking the Role of the Other
58(1)
The Self: Reflections in a Looking Glass
59(1)
Community: The Socializing Effect of Others' Expectations
60(2)
A Sampler of Applied Symbolic Interaction
62(2)
Critique: A Theory Too Grand?
64(1)
Questions to Sharpen Your Focus
64(1)
A Second Look
65(1)
Coordinated Management of Meaning (CMM)
66(16)
W. Barnett Pearce
Vernon Cronen
CMM in Action-Stories from the Field
66(3)
Mediation
67(1)
Family Therapy
67(1)
Kaleidoscope Program
68(1)
Cupertino Community Project
69(1)
Persons-in-Conversation: Creating Bonds of Union
69(3)
Stories Told Stories Lived and Other Less Known Stories
72(5)
Bringing Coherence to Stories Told
72(3)
Coordination-The Meshing of Stories Lived
75(2)
Dialogic Communication: A New Way to Talk with Others
77(2)
Critique: What Does the Language of CMM Create for You?
79(1)
Questions to Sharpen Your Focus
80(1)
Conversations: Barnett Pearce
80(1)
A Second Look
81(1)
Expectancy Violations Theory
82(13)
Judee Burgoon
Personal Space Expectations: Conform or Deviate?
83(2)
An Applied Test of the Original Model
85(1)
A Convoluted Model Becomes an Elegant Theory
86(1)
Core Concepts of EVT
87(4)
Expectancy
88(1)
Violation Valence
89(1)
Communicator Reward Valence
90(1)
Critique: Work in Progress
91(2)
Questions to Sharpen Your Focus
93(1)
Conversations: Judee Burgoon
93(1)
A Second Look
94(1)
Interpersonal Deception Theory
95(20)
David Buller
Judee Burgoon
An Emergent Theory of Strategic Interaction
97(2)
Manipulating Information: The Language and Look of Liars
99(2)
Leakage-The Truth Will Come Out (Maybe)
101(1)
The Respondent's Dilemma: Truth Bias or Suspicion?
102(1)
Putting Doubts to Rest: Deceiver Adjustment to Suspicion
103(1)
Critique: Why Does It Have to Be So Complicated?
104(2)
Questions to Sharpen Your Focus
106(1)
Conversations: David Buller
106(1)
A Second Look
106(2)
Ethical Reflections
108(1)
Immanuel Kant's Categorical Imperative
108(1)
Augustine's Divine Will
109(1)
Sissela Bok's Principle of Veracity
110(2)
Cognitive Processing
112(3)
Constructivism
115(17)
Jesse Delia
Role Category Questionnaire Instructions
115(1)
Personal Constructs as Evidence of Cognitive Complexity
116(1)
Scoring the RCQ for Construct Differentiation
116(1)
Sophisticated Communication-The Interpersonal Edge
117(2)
Person-Centered Messages
117(2)
Pursuing Multiple Goals
119(1)
Message Design Logic-Linking Complexity with Communication
119(2)
Expressive Design Logic
119(1)
Conventional Design Logic
120(1)
Rhetorical Design Logic
120(1)
Beneficial Effects of Sophisticated Communication
121(2)
Socializing a New Generation of Sophisticated Speakers
123(1)
Critique: Second Thoughts about Cognitive Complexity
124(1)
Questions to Sharpen Your Focus
125(1)
Conversations: Jesse Delia Brant Burleson and Jim Applegate
126(1)
A Second Look
126(2)
Relationship Development
128(4)
Social Penetration Theory
132(10)
Irwin Altman
Dalmas Taylor
Personality Structure: A Multilayered Onion
133(1)
Closeness Through Self-Disclosure
133(1)
The Depth and Breadth of Self-Disclosure
134(2)
Regulating Closeness on the Basis of Rewards and Costs
136(3)
Outcome: Rewards Minus Costs
137(1)
Comparison Level (CL)-Gauging Relational Satisfaction
137(1)
Comparison Level of Alternatives (CLalt)-Gauging Relational Stability
138(1)
Critique: Pulling Back from Social Penetration
139(1)
Questions to Sharpen Your Focus
140(1)
A Second Look
141(1)
Uncertainty Reduction Theory
142(15)
Charles Berger
Uncertainty Reduction: To Predict and Explain
143(1)
An Axiomatic Theory: Certainty about Uncertainty
143(3)
Theorems: The Logical Force of Uncertainty Axioms
146(1)
Strategies to Cope with Certain Uncertainty
147(3)
Critique: Nagging Doubts about Uncertainty
150(1)
Questions to Sharpen Your Focus
151(1)
Conversations: Chuck Berger
151(1)
A Second Look
152(1)
Relationship Maintenance
153(4)
Relational Dialectics
157(14)
Leslie Baxter
Barbara Montgomery
The Push-Me-Pull-You Dialectics of Close Relationships
158(1)
The Dialectics within Relationships
159(4)
Connectedness and Separateness
160(2)
Certainty and Uncertainty
162(1)
Openness and Closedness
162(1)
Three Parallel Dialectics between Couple and Community
163(1)
Inclusion and Seclusion
163(1)
Conventionality and Uniqueness
163(1)
Revelation and Concealment
164(1)
Practical Ways of Dealing with Dialectical Tensions
164(2)
Critique: What Do We Do with a Relational Mess?
166(2)
Questions to Sharpen Your Focus
168(1)
Conversations: Barbara Montgomery
169(1)
A Second Look
169(2)
The International View
171(15)
Paul Watzlawick
The Family as a System
172(1)
Axioms of Interpersonal Communications
173(4)
One Cannot Not Communicate
173(1)
Communication = Content + Relationship
174(1)
The Nature of a Relationship Depends on How Both Parties Punctuate the Communication Sequence
175(1)
All Communication Is Either Symmetrical or Complementary
176(1)
Trapped in a System with No Place to Go
177(1)
Reframing: Changing the Game by Changing the Rules
178(2)
Critique: Adjustments Needed within the System
180(1)
Questions to Sharpen Your Focus
181(1)
A Second Look
181(2)
Influence
183(3)
Social Judgment Theory
186(11)
Muzafer Sherif
Three Attitude Zones: Acceptance, Rejection and Noncommitment
187(1)
Ego-Involvement-How Much Do You Care?
188(2)
Judging the Message: Contrast and Assimilation Errors
190(1)
Discrepancy and Attitude Change
191(1)
Practical Advice for the Persuader
192(1)
Evidence That Argues for Acceptance
193(1)
Critique: How Wide Is Your Theoretical Latitude of Acceptance?
194(1)
Questions to Sharpen Your Focus
195(1)
A Second Look
195(2)
Elaboration Likelihood Model
197(12)
Richard Petty
John Cacioppo
The Central and the Peripheral Routes: Alternative Paths to Persuasion
198(1)
Motivation for Elaboration: Is It Worth the Effort?
199(1)
Ability for Elaboration: Can They Do It?
200(1)
Type of Elaboration: Objective versus Biased Thinking
201(1)
Elaborated Arguments: Strong Weak and Neutral
201(1)
Peripheral Cues: An Alternative Route of Influence
202(2)
Pushing the Limits of Peripheral Power
204(1)
Choosing a Route: Practical Advice for the Persuader
205(1)
Critique: Elaborating the Model
206(1)
Questions to Sharpen Your Focus
207(1)
A Second Look
207(2)
Cognitive Dissonance Theory
209(18)
Leon Festinger
Dissonance: Discord between Behavior and Belief
209(1)
Three Hypotheses: Ways to Reduce Dissonance between Attitudes and Actions
210(3)
Hypothesis 1: Selective Exposure Prevents Dissonance
211(1)
Hypothesis 2: Postdecision Dissonance Creates a Need for Reassurance
212(1)
Hypothesis 3: Minimal Justification for Action Induces a Shift in Attitude
212(1)
A Classic Experiment: ``Would I Lie for a Dollar?''
213(1)
State-of-the-Art Revisions: The Cause and Effect of Dissonance
214(4)
Self-Consistency: The Rationalizing Animal
215(1)
Personal Responsibility for Bad Outcomes (The New Look)
216(1)
Self-Affirmation to Dissipate Dissonance
217(1)
Theory into Practice: Persuasion Through Dissonance
218(1)
Critique: Dissonance over Dissonance
219(1)
Questions to Sharpen Your Focus
220(1)
A Second Look
220(2)
Ethical Reflections
222(1)
Martin Buber's Dialogic Ethics
222(1)
Thomas Nilsen's Significant Choice
223(4)
DIVISION THREE GROUP AND PUBLIC COMMUNICATION227(110)
Group Decision Making
228(3)
Functional Perspective on Group Decision Making
231(13)
Randy Hirokawa
Dennis Gouran
Four Functions for Effective Decision Making
232(3)
Analysis of the Problem
232(1)
Goal Setting
233(1)
Identification of Alternatives
233(2)
Evaluation of Positive and Negative Characteristics
235(1)
Prioritizing the Functions
235(2)
The Role of Communication in Fulfilling the Functions
237(1)
From the Tiny Pond to the Big Ocean
238(2)
Practical Advice for Amateurs and Professionals
240(1)
Critique: Is Rationality Overrated?
241(1)
Questions to Sharpen Your Focus
242(1)
Conversations: Randy Hirokawa
242(1)
A Second Look
243(1)
Adaptive Structuration Theory
244(17)
Marshall Scott Poole
Phasing Out the Phase Model
245(1)
Structuration According to Giddens
246(2)
Interaction-Concerns of Morality Communication and Power
248(1)
The Use and Abuse of Rules and Resources
249(1)
Researching the Use of Rules and Resources
250(1)
Production of Change Reproduction of Stability
251(2)
Crafting the Decision
251(1)
Duality of Structure
252(1)
How Should We Then Live...in a Group?
253(1)
Critique: Tied to Giddens-For Better or Worse
254(1)
Questions to Sharpen Your Focus
255(1)
Conversations: Scott Poole
256(1)
A Second Look
256(2)
Organizational Communication
258(3)
Information Systems Approach to Organizations
261(11)
Karl Weick
Organizing: Making Sense Out of Equivocal Information
262(1)
The University as a Loosely Coupled System
263(2)
The University as a System Open to the Environment
265(1)
The Three-Stage Process of Social-Cultural Evolution
266(3)
Enactment: Don't Just Sit There; Do Something
266(1)
Selection: Retrospective Sensemaking
267(2)
Retention: Treat Memory as a Pest
269(1)
Critique: The Pluses and Minuses of Metaphor
269(1)
Questions to Sharpen Your Focus
270(1)
A Second Look
271(1)
Cultural Approach to Organizations
272(12)
Clifford Geertz
Michael Pacanowsky
Culture as a Metaphor of Organizational Life
272(1)
What Culture is; What Culture Is Not
273(1)
Thick Description-What Ethnographers Do
274(1)
Metaphors: Taking Language Seriously
275(1)
The Symbolic Interpretation of Story
276(1)
Stories at Dixie
276(1)
Fiction as a Form of Scholarly Discourse
277(1)
Ritual: This Is the Way It's Always Been and Always Will Be
277(2)
Can the Manager Be an Agent of Cultural Change?
279(1)
Critique: is the Cultural Approach Useful?
280(2)
Questions to Sharpen Your Focus
282(1)
A Second Look
282(2)
Critical Theory of Communication Approach to Organizations
284(19)
Stanley Deetz
Corporate Colonization of Everyday Life
285(1)
Information versus Communication: A Difference That Makes a Difference
286(2)
Strategy-Overt Managerial Moves to Extend Control
288(2)
Consent-Willing Allegiance to Covert Control
290(1)
Involvement-Free Expression of Ideas but No Voice
291(1)
Participation-Stakeholder Democracy in Action
292(3)
AES Corp.-Empowerment Rooted in Values
295(2)
Critique: Is Workplace Democracy Just a Dream?
297(1)
Questions to Sharpen Your Focus
298(1)
Conversations: Stan Deetz
298(1)
A Second Look
298(2)
Public Rhetoric
300(3)
The Rhetoric
303(10)
Aristotle
Rhetoric: Making Persuasion Probable
304(1)
Rhetorical Proof: Logos Ethos Pathos
304(5)
Case Study: ``I Have a Dream''
305(1)
Logical Proof: Lines of Argument That Make Sense
305(2)
Ethical Proof: Perceived Source Credibility
307(1)
Emotional Proof: Striking a Responsive Chord
308(1)
The Five Canons of Rhetoric
309(1)
Critique: Standing the Test of Time
310(1)
Questions to Sharpen Your Focus
311(1)
A Second Look
311(2)
Dramatism
313(10)
Kenneth Burke
Identification: Without It There Is No Persuasion
314(1)
The Dramatistic Pentad
315(1)
Guilt-Redemption Cycle: The Root of All Rhetoric
316(3)
Redemption Through Victimage
317(2)
A Rhetorical Critique Using Dramatistic Insight
319(1)
Malcolm X ``The Ballot or the Bullet''
319(1)
Critique: Evaluating the Critic's Analysis
320(1)
Questions to Sharpen Your Focus
321(1)
A Second Look
322(1)
Narrative Paradigm
323(14)
Walter Fisher
Telling a Compelling Story
324(1)
Narration and Paradigm: Defining the Terms
325(1)
Paradigm Shift: From a Rational World to a Narrative One
326(2)
Narrative Rationality: Coherence and Fidelity
328(2)
Narrative Coherence: Does the Story Hang Together?
328(1)
Narrative Fidelity: Does the Story Ring True?
328(2)
Critique: Does Fisher's Story Have Coherence and Fidelity?
330(1)
Questions to Sharpen Your Focus
331(1)
A Second Look
332(1)
Ethical Reflections
333(1)
Aristotle's Golden Mean
333(1)
Cornel West's Prophetic Pragmatism
334(3)
DIVISION FOUR MASS COMMUNICATION337(82)
Media and Culture
338(3)
Technological Determinism
341(14)
Marshall McLuhan
Communication Inventions: The Balance Points of History
342(1)
We Shape Our Tools and They in Turn Shape Us
343(1)
The Medium Is the Message
344(1)
A Media Analysis of Human History
345(3)
The Tribal Age: An Acoustic Community
345(1)
The Age of Literacy: A Visual Point of View
346(1)
The Print Age: Prototype of the Industrial Revolution
346(1)
The Electronic Age: The Rise the Global Village
347(1)
Television Is Medium Cool
348(1)
Living on the Edge of an Era Politics
348(2)
Education
349(1)
Sex and Drugs
349(1)
The New Digital Age-An Era of Technopoly?
350(1)
Critique: How Could He Be Right? But What if He Is?
351(2)
Questions to Sharpen Your Focus
353(1)
A Second Look
353(2)
Semiotics
355(11)
Roland Barthes
Wrestling with Signs
356(2)
A Sign Is the Combination of Its Signifier and Signified
356(1)
A Sign Does Not Stand on Its Own: It Is Part of a System
357(1)
The Yellow Ribbon Transformation: From Forgiveness to Pride
358(1)
The Making of Myth: Stripping the Sign of Its History
359(1)
Unmasking the Myth of a Homogeneous Society
360(2)
The Semiotics of Mass Communication: ``I'd Like to Be Like Mike''
362(1)
Critique: Do Mythic Signs Always Reaffirm the Status Quo?
363(1)
Questions to Sharpen Your Focus
364(1)
A Second Look
365(1)
Cultural Studies
366(14)
Stuart Hall
The Media as Powerful Ideological Tools
367(1)
Early Cultural Critics
368(1)
Making Meaning
369(1)
Corporate Control of Mass Communication
370(1)
The Media Role in the Gulf War
371(1)
Post 9/11 Media Coverage-The Chill of Constraint
372(1)
An Obstinate Audience
373(2)
Critique: How Do We Know He's Right?
375(1)
Questions to Sharpen Your Focus
376(1)
A Second Look
376(2)
Media Effects
378(2)
Cultivation Theory
380(10)
George Gerbner
An Index of Violence
381(1)
Equal Violence Unequal Risk
382(1)
Establishing a Viewer Profile
383(1)
Minds Plowed by Television Grow Fearful Thoughts
383(1)
Mainstreaming
384(1)
Resonance
385(1)
Critique: Is the Cultivation Differential Real Large Crucial?
386(2)
Questions to Sharpen Your Focus
388(1)
A Second Look
388(2)
Agenda-Setting Theory
390(13)
Maxwell McCombs
Donald Shaw
The Original Agenda: Not What to Think but What to Think About
390(1)
A Theory Whose Time Had Come
391(1)
Media Agenda and Public Agenda: A Close Match
392(1)
What Causes What?
393(1)
Who Sets the Agenda for the Agenda Setters?
394(1)
Who Is Most Affected by the Media Agenda?
395(1)
Framing: Transferring the Salience of Attributes
396(1)
Not Just What to Think About but How to Think About It
397(1)
Beyond Opinion-The Behavioral Effect of the Media's Agenda
398(2)
Critique: Are the Effects Too Limited the Scope Too Wide?
400(1)
Questions to Sharpen Your Focus
401(1)
Conversations: Max McCombs
401(1)
A Second Look
402(1)
The Media Equation
403(16)
Byron Reeves
Clifford Nass
The Media Equation: Media = Real Life
403(2)
Beyond Intuition That Protests: ``Not Me I Know a Picture Is Not a Person''
405(1)
Old Brains Fooled by New Technologies
405(1)
Proving the Equation
406(6)
Interpersonal Distance
407(1)
Similarity and Attraction
408(1)
Source Credibility
409(2)
Adding Up the Evidence
411(1)
Critique: An Intriguing One-Way Relationship
412(1)
Questions to Sharpen Your Focus
413(1)
Conversations: Byron Reeves and Cliff Nass
413(1)
A Second Look
414(1)
Ethical Reflections
415(1)
Jurgen Habermas' Discourse Ethics
415(1)
Clifford Christians' Communitarian Ethics
416(3)
DIVISION FIVE CULTURAL CONTEXT419(84)
Intercultural Communication
420(2)
Anxiety/Uncertainty Management Theory
422(12)
William Gudykunst
Enter the Stranger
422(1)
Effective Communication: The Result of Mindfulness
423(2)
Anxiety and Uncertainty: Twin Offspring of Cultural Variability
425(2)
Managing Anxiety and Uncertainty When Cultures Clash
427(4)
Self and Self-Concept
428(1)
Motivation to Interact with Strangers
428(1)
Reactions to Strangers
428(1)
Social Categorization of Strangers
429(1)
Situational Processes
430(1)
Connections with Strangers
430(1)
Critique: Overwhelmed by Intergroup Variables
431(1)
Questions to Sharpen Your Focus
432(1)
A Second Look
432(2)
Face-Negotiation Theory
434(14)
Stella Ting-Toomey
Collectivism versus Individualism
435(2)
The Multiple Faces of Face
437(1)
Face: Linking Culture and Conflict Management
438(2)
A Revised Face-Negotiation Theory
440(3)
New Conflict Styles
440(2)
Power Distance
442(1)
Application: Competent Intercultural Facework
443(1)
Critique: Confounded by Individual Differences
444(2)
Questions to Sharpen Your Focus
446(1)
Conversations: Stella Ting-Toomey
446(1)
A Second Look
446(2)
Speech Codes Theory (The Ethnography of Communication)
448(15)
Gerry Philipsen
The Distinctiveness of Speech Codes
450(1)
The Substance of Speech Codes
450(3)
The Interpretation of Speech Codes
453(1)
The Site of Speech Codes
454(1)
The Force of Speech Codes in Discussions
455(1)
Performance Ethnography
456(1)
Critique: Different Speech Codes in Communication Theory
457(1)
Questions to Sharpen Your Focus
458(1)
Conversations: Gerry Philipsen
458(1)
A Second Look
459(1)
Gender and Communication
460(3)
Genderlect Styles
463(12)
Deborah Tannen
When Harry Met Sally: The Clash of Two Cultures
464(2)
Women's Desire for Connection versus Men's Desire for Status
466(1)
Rapport Talk versus Report Talk
466(3)
Public Speaking versus Private Speaking
467(1)
Telling a Story
467(1)
Listening
468(1)
Asking Questions
468(1)
Conflict
469(1)
``Now You're Beginning to Understand''
469(2)
Critique: Is Tannen Soft on Research and Men?
471(2)
Questions to Sharpen Your Focus
473(1)
A Second Look
473(2)
Standpoint Theory
475(12)
Sandra Harding
Julia T. Wood
A Feminist Standpoint Rooted in Philosophy and Literature
476(2)
Women as a Marginalized Group
478(2)
Knowledge from Nowhere versus Local Knowledge
480(1)
Strong Objectivity: Less Partial Views from the Standpoint of Women
481(2)
Theory to Practice: Communication Research Based on Women's Lives
483(1)
Critique: Are Standpoints on the Edge Less False?
484(1)
Questions to Sharpen Your Focus
485(1)
A Second Look
486(1)
Muted Group Theory
487(16)
Cheris Kramarae
Muted Groups: Black Holes in Someone Else's Universe
488(1)
The Masculine Power to Name Experience
489(1)
Men as the Gatekeepers of Communication
490(1)
The Unfulfilled Promise of the Internet
491(1)
Women's Truth into Men's Talk: The Problem of Translation
492(2)
Speaking Out in Private: Networking with Women
494(1)
Speaking Out in Public: A Feminist Dictionary
495(1)
Sexual Harassment: Coining a Term to Label Experience
495(2)
Critique: Is a Good Man Hard to Find (and Change)?
497(1)
Questions to Sharpen Your Focus
498(1)
Conversations: Cheris Kramarae
498(1)
A Second Look
499(1)
Ethical Reflections
500(1)
Carol Gilligan's Different Voice
500(1)
Seyla Benhabib's Interactive Universalism
501(2)
DIVISION SIX INTEGRATION503
Communication Theory
504(4)
Order Out of Chaos
508
Plotting Theories on an Objective-Interpretive Scale
509(2)
``On the One Hand...On the Other''
511(1)
Four Options for Scholars: Reject Respect Cooperate Merge
512(4)
Rejection of Inferior Scholarship
512(1)
Respect and Celebration of Differences
513(1)
Cooperation with Needed Colleagues
514(1)
Legitimizing the Child of a Shotgun Marriage (Merge)
515(1)
A Final Note
516(1)
Questions to Sharpen Your Focus
517(1)
A Second Look
517
Appendix A: Glossary1(12)
Appendix B: Abstracts of Theories13(6)
Appendix C: Academic Journals That Focus on Communication Theory19(2)
Appendix D: Feature Films That Illustrate Communication Theory21(2)
Appendix E: NCA Credo for Communication Ethics23
Endnotes1(1)
Credits and Acknowledgments1(1)
Index1

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