Amazon no longer offers textbook rentals. We do!

Firing Up the Customer: Aligning Brand, Strategy, and Technology to Deliver the Extraordinary Customer Experience

by: Hoffberg, Kevin; Frei, Brent; Corcoran, Kevin J.

Firing Up the Customer: Aligning Brand, Strategy, and Technology to Deliver the Extraordinary Customer Experience

by: Hoffberg, Kevin; Frei, Brent; Corcoran, Kevin J.

ISBN 13:
9780071400176
ISBN 10:
0071400176
Edition: 1st
Format: Hardcover
Copyright: 03/01/2004
Publisher: McGraw-Hill
Newer Edition

Rent

Sorry, this item is currently unavailable.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

The authors examine the entire customer experience to present holistic, real-world strategies for reaching customers pocketbooks and creating sustainable competitive advantage.

Amazon no longer offers textbook rentals. We do!

Firing Up the Customer: Aligning Brand, Strategy, and Technology to Deliver the Extraordinary Customer Experience

Firing Up the Customer: Aligning Brand, Strategy, and Technology to Deliver the Extraordinary Customer Experience

9780071400176

0071400176

Summary

Author Biography

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Firing Up the Customer: Aligning Brand, Strategy, and Technology to Deliver the Extraordinary Customer Experience

Firing Up the Customer: Aligning Brand, Strategy, and Technology to Deliver the Extraordinary Customer Experience

9780071400176

0071400176

Summary

Author Biography

Supplemental Materials

Write a Review

Related Products